Fortifying Brookfield’s Care System with Senior Assisted Living

Fortifying Brookfields Care System with Senior Assisted Living Services

Today’s post explores the state of America’s care system, and explains how ABC Greater Milwaukee is helping prepare Brookfield, Wisconsin for the “Graying of America.”

Unprecedented Demand for Senior Care Strikes Brookfield, Wisconsin

The demand for homecare and senior assisted living services has never been greater, in part because of what researchers are calling the “Graying of America” (Spitzer et al., 2004).

As America’s Baby Boomer population ages past 65, the proportion of seniors to adults moves into unprecedented territory. According to one study by the Social Work in Health Care journal, America’s seniors will constitute about 20% of the total population by 2030 – that’s roughly 72.1 million people aged 65 or older in the next 12 years (Spitzer et al., 2004, p. 27).

Thus, as we near 2030, the demand for senior assisted living and homecare services will spike in Brookfield, Wisconsin, as it will throughout the country.

This is great news for our senior assisted living franchisees, who will see their “target market” swell to new heights, but is our healthcare system prepared for this surge?

Assessing Brookfield, Wisconsin’s Healthcare Capacity

The inequality of healthcare access is well-documented among America’s nonelderly population, but there is a perception of greater equality for senior care access due to the provision of Medicare.

However, studies by the American Journal of Public Health suggest Medicare is not always a guarantee that care will be provided (Fitzpatrick et al., 2004). Between 1995 and 1997, 11% of Medicare beneficiaries did not receive care due to the cost or because they did not have access to senior assisted living services in their community (Fitzpatrick et al., 2004). Indeed, poor access to conventional senior care services was offered as one explanation for the fact that 25% of 21,000 surveyed Wisconsin seniors qualified as being at high risk of malnutrition in that same period (Valias&Nitzke, 1995).

More recent studies show that there is a major lack of senior care services, particularly in more rural areas (Douthit et al., 2015).

To make matters worse, America’s nursing population is dwindling. Between 2014 and 2022, the Atlantic reports that 1.2-million job vacancies will emerge.

What are Brookfield, Wisconsin seniors to do?

Supporting Brookfield’s Healthcare System at ABC Greater Milwaukee

Some have been left wondering whether our healthcare system will “grow up” before America grows old. The answer to that question is a resounding yes, at least in Brookfield, Wisconsin, where Always Best Care’s assisted living and homecare services have reinforced the local care capacity.

Always Best Care Greater Milwaukee provides an unparalleled continuum of programs to assist families at every stage of their journey into old age. We are committed to supporting your loved one’s safe and dignified lifestyle to keep them happy and healthy, whether they need 24/7 live-in care or a helping hand post-op.

Our caregivers are thoroughly vetted and highly trained. Additionally, they are all licensed, bonded, and subject to drug and Tuberculosis screenings. Many are trained in dementia care, and a registered nurse is on staff.

If senior assisted living is required, we can help you find the right care community in your area. We will arrange for private, escorted tours with top providers so you can see the facilities first hand.

Don’t fear the Graying of America or the state of America’s healthcare system. With ABC Greater Milwaukee, you can rest assured that your loved one’s needs will be met.

Visit to learn more about senior care solutions you can rely on in Brookfield, Wisconsin.


Douthit, N., Kiv, S., Dwolatzky, T., & Biswas, S. (2015). Exposing some important barriers to health care access in the rural USA. Public Health, 129(6), 611-620.

Fitzpatrick, A. L., Powe, N. R., Cooper, L. S., Ives, D. G., & Robbins, J. A. (2004). Barriers to health care access among the elderly and who perceives them. American Journal of Public Health, 94(10), 1788-1794.

Spitzer, W. J., Neuman, K., & Holden, G. (2004). The coming of age for assisted living care: New options for senior housing and social work practice. Social Work in Health Care, 38(3), 21-45.

Vailas, L. I., &Nitzke, S. A. (1995). Screening for risk of malnutrition in Wisconsin’s elderly. Wisconsin medical journal, 94(9), 495-499.

Posted In: Senior Care